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And magazine subscriptions are an easy sell, especially considering the following facts from the Magazine Publishers of America: |
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- The average American household purchases nearly 4 magazine subscriptions per year.
- Over 80% of all US households purchase magazines.
- The typical US adult purchases 34 magazine issues per year.
- About half of US adults purchase magazines exclusively through subscriptions.
- Paid subscriptions account for nearly 70% of circulation revenue.
- Magazine subscribers are migrating online in significant numbers.
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